Production and marketing functions Assignment Example | Topics and Well Written Essays - 1250 words

Production and marketing extends - Assignment ExampleProduction is a significant function in an organization as it is through it that inputs are converted in to finished products through a sequence of procedures. It requires efficiency in planning to ensure that inputs are available and converted in to finished products successfully. Production managers need to ensure a smooth flow in the spring processes as well as enhance innovation and creativity among the employees. The marketing function on the other hand is significant in ensuring that an organization meets the postulate of consumers. It involves investigating market needs, establishing suitable packaging strategy and ensuring that the products are made available to consumers where needed. Good marketing strategies increase the overall organizational productivity and competitiveness. about of the conflicts between the marketing and production functions of an organization could be explained by the GAP analysis proposed by Sl ack.Role of Production FunctionProduction function involves put standards and objectives with regards to what is to be produced and the production process. Quality and quantity of output is closely observed to ensure that organizational targets are met. Lean manufacturing is an innovative strategy of the production function whereby wastage is minimized while maintaining quality in all the stages of the production process. Slack et al. (2006) pointed out several objectives of the production function from which an organization can prioritize on the few that are likely to help it accomplish a competitive advantage. One of the objectives is to minimize production costs while maximizing output, which is important in the pricing strategy whereby an organization can easily accomplish price leadership in the market.